Lovelyz (Hangul: 러블리즈) is a South Korean girl group formed in 2014 by Woollim Entertainment and is the company’s first girl group. The group consists of eight members: Baby Soul, Jiae, Jisoo, Mijoo, Kei, Jin, Sujeong and Yein. Their debut album, Girls’ Invasion, was released on November 17, 2014.
Lovelyz’s debut was first announced on November 5, 2014 by Woolim Entertainment. Lovelyz released a pre-release digital single, “Good Night Like Yesterday”, on November 5, 2014. Their debut showcase was held on November 12 at the K-ART Hall in Olympic Park, and their debut stage was on the next day on Mnet M Countdown. The group’s debut studio album Girls’ Invasion was officially released on November 17, along with its lead single titled “Candy Jelly Love”. The album ranked ninth on Taiwan’s Five Music Korea-Japan weekly chart and first on Japan’s Tower Records albums chart. Prior to debut, member Jisoo withdrew from the group’s debut promotions due to personal reasons.
On December 21, the group took part in the annual music festival SBS Gayo Daejeon for the festival’s segment Strong Babies, featuring newly debuted K-pop groups Red Velvet, Winner, and Got7, where they performed Maroon 5’s “Moves like Jagger”. Lovelyz also performed their debut lead single “Candy Jelly Love”.
Lovelyz released a repackage edition of Girls’ Invasion titled Hi~ on March 3. It contains all nine tracks from the debut album, along with two new singles including a title track. They made a comeback stage on March 5, performing “Hi~” and “Amusement Park” on music program M Countdown. On April 17, Lovelyz started promoting the other new song from their repackaged album, “Amusement Park”, on music programs. They continued the promotions until April 30. On April 22, Lovelyz participated in the KCON 2015 Japan M Countdown show for 15,000 attendees, their first overseas activity. On May 23, the group performed at the Dream Concert, which was held at the Seoul World Cup Stadium.
On August 27, Lovelyz performed at the Korea Brand and Entertainment Expo in Shanghai, along with labelmate Infinite. On the same day, Woollim Entertainment announced that Jisoo would be rejoining the group, and revealed the title of their first extended play (EP), Lovelyz8, through the group’s official Twitter page. A pre-release single titled “Shooting Star” was released on September 14, along with its music video. The EP was officially released on October 1, 2015. It contains seven tracks including the pre-release single “Shooting Star”, and a lead single titled “Ah-Choo”. The lead single’s music video was released on the same day, with cameo appearance by Infinite’s Hoya.
On October 31, Lovelyz was a guest on You Hee-yeol’s Sketchbook where they performed an a cappella cover of Michael Jackson’s song “Beat It”. The performance gained attention online, and was broadcast on the American Fox News Channel. It was also written about by other foreign media. “Ah-Choo” had maintained its position on most major Korean music charts throughout 2015 and early-2016, making it Lovelyz’s biggest hit. On November 26, Lovelyz received their first-ever award at the 23rd Korea Culture & Entertainment Awards for the “K-pop Top 10 Artists” category.
Lovelyz held their first fan-meeting and mini-concert, Lovely Day, on December 5 at Ax Korea. The tickets were sold out in the first five minutes after they went on sale. On December 7, Lovelyz released a three-track single album titled Lovelinus, named after their official fan club. They also released a music video for the album’s lead single, “For You”, on the same day.
The group’s first reality show Lovelyz in Wonderland began airing February 2 on SBS MTV for eight episodes. Their song “Ah-Choo” continued to remain in digital Korean music charts, long after its release on September 14, 2015.
Lovelyz released their second EP, A New Trilogy on April 25, 2016. The album contains seven tracks, including the lead single titled “Destiny”. The song debuted at number seven on the Gaon Digital Chart, making it their highest charting song thus far. “Destiny” also received attention from American producer Brent Fischer who praised the lead single for its “world-class grooves and current arrangements”.
In November 2016, Lovelyz announced their first solo concert titled Lovelyz in Winterland at the Blue Square Samsung Card Hall from January 13–15, 2017. During the concert, Lovelyz revealed that they would make a comeback in February.
Woollim Entertainment announced that Lovelyz was set to release their second studio album R U Ready? on February 26, with “WoW!” as the lead single. However, in the early morning hours of February 27, the song was removed from Melon’s real-time chart due to a technical glitch. Melon later admitted to the glitch and apologized. Woollim Entertainment revealed that Yein had injured her ankle during practice for comeback, and later confirmed that Yein would not be participating in the comeback due to her injury on March 2. Few weeks later, on March 23, Yein re-joined the promotions by performing at music program M Countdown for first time since recovering from the injury.
Following the release of their second studio album, they made a speedy comeback with their second repackaged album titled Now, We on May 2, with the lead single of the same name. The album topped the Gaon Album Chart upon its release. They also won their first-ever music program win since debut on May 16, through SBS MTV’s The Show.
Lovelyz held their second solo concert, Lovelyz 2017 Summer Concert [Alwayz], at Olympic Park, Olympic Hall on July 29 and 30. The tickets for the concert were sold-out within five minutes of its release.
On November 14, 2017, Lovelyz made their comeback with their third EP, Fall in Lovelyz, with the lead single “Twinkle”. The group promoted the song on various South Korean music programs, and received their first win for “Twinkle” on November 28 on The Show.
Lovelyz held their third solo concert, Lovelyz in Winterland 2, at the Blue Square Samsung Card Hall from February 2–4, 2018. The concert was also held in Tokyo and Osaka on February 10 and February 12 respectively.
On April 10, Woollim Entertainment announced that Lovelyz would release their fourth EP titled Heal on April 23. The EP consists of six tracks, including the lead single “That Day”, composed by Sweetune. Lovelyz held their comeback showcase at Blue Square iMarket Hall on the same day as the album’s release, and was broadcast live through the Naver app V-Live. Lovelyz earned their first music show win for “That Day” on SBS MTV’s The Show on May 1.
On June 21, Woollim Entertainment announced that Lovelyz would release their special digital single titled “Wag-Zak”. It was also announced that Jin will not take part in the promotions due to health issues. Lovelyz performed “Wag-Zak” for the first time at Mnet’s M Countdown on June 28, followed by promoting in the various music programs for a week. Their digital single “Wag-Zak”, complemented by a music video, was officially released on July 1, which marked the group’s first summer release.
Lovelyz released their first compilation album, Muse on Music, on September 11. The album contains the instrumental version of 33 tracks selected from their eight released records. It is also the first time a K-pop girl group released such album.
Lovelyz released their fifth EP, Sanctuary, with the lead single “Lost N Found”, on November 26, 2018.
In August 2016, members of Lovelyz were appointed by the Ministry of National Defense to become anti-smoking ambassadors for the South Korean military. The arrangement was part of the “Anti-Smoking Soldiers Program” which was announced on May 31.
In June 2018, Lovelyz collaborated with Italian brand Metro City for the JTBC show Idol Job Diary Good Job, and as part of the brand’s “Show Me The Miracle” campaign. A one-day pop-up store was opened at Lotte World Mall on June 19, with the proceeds from the store were donated to support children of multicultural families in South Korea.